LOGO AND SHIRT DESIGN FOR NFT PROJECT
As part of the interdisciplinary project, innovative solutions were to be developed in collaboration with HUGO BOSS in order to fully exploit the potential of the metaverse for the fashion industry. The aim of the project was to build on this experience and develop an innovative concept for the use of NFTs in the fashion industry.
The „verse“ community logo serves as the visual trademark of the new HUGO BOSS metaverse community.
The community shirt is primarily intended to fulfill its function as a carrier of the QR code. However, it also links the fashion world with the Metaverse theme. The T-shirt is intended to be worn by members of the community and to create a sense of togetherness. With the QR code, the special feature of the T-shirt is that you can interact with it. The front of the T-shirt bears the verse visual of the community.