„SHARE“ CAMPAIGN BRANDING

As part of an examination in the „Communication Design“ course, a logo was to be developed for a fictitious campaign aimed at 10-13-year-olds. The self-devised campaign is intended to bring the reality of child poverty closer to privileged early adolescents and encourage them to share rather than condemn. When creating the logo, it was particularly important to convey the core message and to address young people in a youth-friendly way. The campaign logo consists of a word mark and a figurative mark. The figurative mark depicts both an upside-down A and two people holding each other. The upside-down A supports the slogan „Armut auf den Kopf stellen“ (=Turning poverty on its head).

„SHARE“ CAMPAIGN BRANDING

As part of an examination in the „Communication Design“ course, a logo was to be developed for a fictitious campaign aimed at 10-13-year-olds. The self-devised campaign is intended to bring the reality of child poverty closer to privileged early adolescents and encourage them to share rather than condemn. When creating the logo, it was particularly important to convey the core message and to address young people in a youth-friendly way. The campaign logo consists of a word mark and a figurative mark. The figurative mark depicts both an upside-down A and two people holding each other. The upside-down A supports the slogan „Armut auf den Kopf stellen“ (=Turning poverty on its head).